These golf equipment figures cover the measurement periods and populations identified in the available source material. Estimates, surveys and forecasts retain their reported scope.
Key Golf Equipment Statistics
The main findings are:
- Acushnet reported $2,457.1 million in total net sales for 2024 (year ended December 31, 2024; Acushnet worldwide).
- Acushnet golf-ball sales were $786.5 million in 2024 (Acushnet worldwide).
- Callaway’s 2024 golf-club revenue was $1,060.9 million (Callaway worldwide).
- Acushnet U.S. Titleist golf-equipment sales increased $74.9 million in 2024 (2024 versus 2023).
- Acushnet gross margin was 48.3% in 2024, up from 47.0% in 2023 (2024 and 2023; Acushnet worldwide).
- NGF says golf-equipment manufacturers have reported monthly sales to it in units and dollars for more than 50 years (more than 50 years through 2024; NGF participating manufacturers).
- Acushnet’s Titleist golf equipment generated $1,507.8 million in 2024 net sales (Acushnet worldwide).
- Acushnet golf-ball sales rose 3.3% in 2024 versus 2023 (Acushnet worldwide).
- Callaway’s 2024 golf-ball revenue was $321.1 million (Callaway worldwide).
- Acushnet U.S. Golf gear sales increased $13.5 million in 2024 (2024 versus 2023).
- Acushnet gross profit increased $67.7 million in 2024 versus 2023 (Acushnet worldwide).
- Titleist golf equipment represented approximately 61% of Acushnet’s total 2024 net sales (Acushnet worldwide).
- Acushnet golf-ball sales increased $24.8 million in 2024 versus 2023 (Acushnet worldwide).
- Callaway golf-club revenue decreased 1.2% in 2024 versus 2023 (Callaway worldwide).
- Acushnet U.S. FootJoy golf-wear sales increased $6.8 million in 2024 (2024 versus 2023).
Contents
- Key Golf Equipment Statistics
- Golf equipment market size and manufacturer sales statistics
- Golf ball and golf club sales trends in recent years
- Golf equipment product categories and performance trends
- Golf equipment sales by geography and market
- Golf equipment profitability, pricing and investment statistics
- Golf equipment market share and industry measurement trends
Golf equipment market size and manufacturer sales statistics
- Acushnet reported $2,457.1 million in total net sales for 2024 (year ended December 31, 2024; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet’s Titleist golf equipment generated $1,507.8 million in 2024 net sales (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Titleist golf equipment represented approximately 61% of Acushnet’s total 2024 net sales (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Callaway reported $1,382.0 million in 2024 Golf Equipment net revenue (year ended December 31, 2024; Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway Golf Equipment revenue was $1,387.5 million in 2023 (year ended December 31, 2023; Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway’s 2024 Golf Equipment revenue decreased $5.5 million year over year (2024 versus 2023; Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway’s 2024 Golf Equipment revenue declined 0.4% from 2023 (2024 versus 2023; Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway’s Golf Equipment constant-currency growth versus 2023 was 0.6% (2024 versus 2023; Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Acushnet’s 2024 net sales increased 3.2% year over year, or 3.9% at constant currency (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
Company revenue, not the entire golf-equipment market.
Titleist segment only.
Company-reported approximate share; denominator is Acushnet total sales.
Golf clubs and golf balls segment, not all golf accessories.
Golf clubs and golf balls segment.
Company-reported change.
Reported segment growth rate.
Non-GAAP constant-currency measure.
All Acushnet products, not equipment alone; constant currency is non-GAAP.
Golf ball and golf club sales trends in recent years
The reported acushnet golf-ball sales figures cover Acushnet worldwide.
| Measurement period | Acushnet golf-ball sales (US$ millions) |
|---|---|
| 2024 | $786.5 million |
| 2023 | $761.7 million |
| 2022 | $678.8 million |
Source: Acushnet Holdings Corp. 2024 Form 10-K.
- Acushnet golf-ball sales rose 3.3% in 2024 versus 2023 (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf-ball sales increased $24.8 million in 2024 versus 2023 (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf-ball constant-currency growth was 4.0% in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf-ball sales increased 12.2% in 2023 versus 2022 (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf-club sales were $721.3 million in 2024 (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf-club sales increased 9.5% in 2024 versus 2023 (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf-club sales were $658.7 million in 2023 and $609.6 million in 2022 (2023 and 2022; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
Company net sales, not units sold.
Reported revenue growth.
Revenue change.
Non-GAAP constant-currency measure.
Company net sales.
Golf equipment product categories and performance trends
- Callaway’s 2024 golf-club revenue was $1,060.9 million (Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway’s 2024 golf-ball revenue was $321.1 million (Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway golf-club revenue decreased 1.2% in 2024 versus 2023 (Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway golf-ball revenue increased 2.3% in 2024 versus 2023 (Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway golf-ball revenue was $314.0 million in 2023 (Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Callaway golf-club revenue was $1,073.5 million in 2023 (Callaway worldwide). (Topgolf Callaway Brands Corp. 2024 Form 10-K)
- Acushnet golf gear sales were $232.1 million in 2024, up 4.3% from 2023 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet golf gear constant-currency growth was 5.1% in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
Golf-club product revenue.
Golf-ball product revenue.
Reported revenue growth.
Golf gear is separate from Titleist golf equipment in the filing.
Non-GAAP constant-currency measure.
Golf equipment sales by geography and market
- Acushnet U.S. Titleist golf-equipment sales increased $74.9 million in 2024 (2024 versus 2023). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet U.S. Golf gear sales increased $13.5 million in 2024 (2024 versus 2023). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet U.S. FootJoy golf-wear sales increased $6.8 million in 2024 (2024 versus 2023). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet sales outside the United States decreased 2.1% in 2024, or 0.3% at constant currency (2024 versus 2023; Outside United States). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet’s U.S. Titleist-equipment increase in 2023 was $103.0 million (2023 versus 2022). (Acushnet Holdings Corp. 2024 Form 10-K)
Titleist equipment only.
Golf gear category, not all equipment.
Wear category, included as adjacent golf merchandise.
All Acushnet sales outside the U.S., not equipment alone; constant currency is non-GAAP.
Golf equipment profitability, pricing and investment statistics
- Acushnet gross margin was 48.3% in 2024, up from 47.0% in 2023 (2024 and 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet gross profit increased $67.7 million in 2024 versus 2023 (Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Titleist golf-equipment gross profit increased $55.1 million in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet’s Titleist golf-equipment operating income increased $23.1 million, or 9.2%, in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet’s Golf gear operating income increased $6.3 million, or 32.3%, in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet’s Titleist golf-equipment operating expenses rose $32.4 million in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet increased Titleist-equipment advertising and promotional expense by $10.1 million in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet increased Titleist-equipment selling expense by $10.1 million in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
- Acushnet’s research-and-development expense increased $3.0 million in 2024 (2024 versus 2023; Acushnet worldwide). (Acushnet Holdings Corp. 2024 Form 10-K)
Company-wide gross margin.
Company-wide gross profit.
Segment gross-profit change.
Segment operating income, not sales.
Golf gear segment, not all equipment.
Segment operating expenses.
Expense change, not consumer advertising reach.
Segment expense change.
Company-wide R&D, not equipment-only.
Golf equipment market share and industry measurement trends
NGF says golf-equipment manufacturers have reported monthly sales to it in units and dollars for more than 50 years (more than 50 years through 2024; NGF participating manufacturers). (Mid-Year Update: Retail & Equipment)
Industry reporting framework; participation and coverage are not stated as universal.